written by John Boggs
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Business today is not only a battle, it is an all out war. The competitive nature of today's business environment has created an arms race of its own. And as in military confrontations the best informed and the best 'armed' wins. At first glance, Rita Runyon is a most unlikely General to run an intelligence operation. But she has compiled intelligence closures that have led to many business victories.
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Rita Runyon is a 4 foot 11 inch dynamo who runs TRC Consultants, Inc., a full-service marketing consulting company. The Research Centre is the market research division of the company. Working for Fortune 500 clients conducting the research in South Bend, Runyon confirms, "is a very sound principal."
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The 'typical' American market is matched perfectly with the demographic and socio-economic profile of St. Joseph County and the surrounding eleven counties. These similarities have ranked South Bend as one of the top 8 market research and test marketing areas in the United States.
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"Marketing research has become the staple of American business. With the expense of launching a new product or business idea in today's economy, effective research can save millions of dollars", explains Runyon. "It is very risky to make a product and then market it without consumer research. It is far wiser to ask the consumer for his or her opinion during the conceptual phase."
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Rita Runyon does not look the part of a General in the war of business. After all, a pert personality and her boundless enthusiasm are not filling of the stereotypical researcher. Her affiliations with the Market Research Association, the American Marketing Association and the Small Business Administration Active Corps of Executives also do not fit the statisticians image.
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Born in India, of parents who are both educators, Rita has lived in five countries.
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Runyon's background includes working for two major retailers as a Cosmetic Department Manager, first Bullocks at South Coast Plaza and then Saks Fifth Avenue recruited her. She went on to successfully develop a line of cosmetics and skin care. 'Enchante', her line, is presently marketed through exclusive boutiques and
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speciality stores in several states.
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Image Consultants, yet another company owned and operated by Runyon, combines her motivational talents and public speaking abilities. She develops motivational workshops and training programs for individuals as well as corporations.
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Running three companies leaves little time for relaxation. Rita is passionate about protecting the rights of children. She volunteers her time as a Court Appointed Special Advocate representing children who are in need as their voice in court. She still finds time for art, reading and enjoys playing the piano.
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Continually striving for excellence is a passion for Rita Runyon.
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Daily as business battles are won or last, the winners arm themselves with solid information. Their only ambition is knowledge. And that suits Rita Runyon just fine because that is what her company, TRC, provides. It's nice to always be on the winning side!
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