| Talent Agents |
||
| A TALENT AGENT represents artists in all areas of the entertainment field. The AGENT's job is to arrange auditions, interviews and to negotiate fees. A credible agent knows every aspect of the business including all contracts, rules and regulations of SAG, Equity and AFTRA and has established relationships with casting directors. | ||
| What is a "Franchised Agent" ? A "franchised agent" is a person, firm or corporation that has entered into an agreement with SAG and/or AFTRA under which they agree to abide by certain rules and conditions when dealing with performers who work within their jurisdiction. In most cities, AFTRA members are required to deal only with franchised agents for the purpose of securing and negotiating employment contracts. How does an agent become franchised? In order to receive and maintain a franchise from the union the applicant must demonstrate that the agency is a legitimate business, registered with the state or city when required, that, among other things, maintains proper office space, surety bonds and client trust accounts. The agent must also demonstrate a thorough knowledge of the entertainment/agency business. When and how much should I pay my agent? No franchised agent may charge a higher rate of commission than 10%. In some cases, an agent must negotiate your fee above the minimum scale, or in other words, "scale plus 10%" in order to collect commission on a job. This rule may vary according to the local area in which you work, or the collective bargaining agreement you are working under. An agent may only receive a commission when and if you receive compensation for your employment. Agents may not charge up-front fees of any kind. They may not require you to attend a specific school or use a specific photographer as a condition of representation. If the agent does have some suggestions on these subjects, you should be supplied with a list of several schools or photographers. What if my Agent wants me to sign a contract? Franchised agents are required to use only the standard form contract or a union approved contract when signing clients. Be aware that an exclusive contract generally means that all work obtained while the contract is in effect is subject to commission by that agent. You may obtain a release from the contract under certain circumstances. All terminations must be in writing. What is the difference between an Agent and a Manager? Although both agents and managers function similarly at times, a simple distinction between the two can be made by observing that agents negotiate and service employment contracts, while managers are supposed to engage in career direction (i.e. advising clients on the presentation of artistic talents, introducing clients to agents and casting directors, etc..) and the overall management of the artist's career and business. Unlike agents, SAG and AFTRA do not franchise managers. Therefore, managers fees cannot be regulated. In some states, persons who secure employment must be licensed as talent agents by the city or state in which they are doing business. There are sometimes exceptions for attorneys, and certain fields of work are granted exemptions under various state laws (Sound Recordings in California, for example). Always do your homework and investigate the reputation of a manager, talk with other colleagues and check out references. A good manager should understand your concerns. How do I get an agent? There are hundreds of talent agents and finding the one agent that is right for you is a formidable task. It involves dedication, persistence and a game plan. Targeting Agents Determine what your interests and needs are and then, target those agencies. Be sure to look for franchised agencies. Get Involved Performers often find agents through friends and fellow performers. Get involved with activities that will put you in touch with other performers, such as workshops, membership meetings, casting showcases and special seminars. Agents want experience. Get involved in a play or showcase and send invitations to your targeted agents. Check the trades for casting calls, and contact casting directors directly. Interview your Agent Now that you've got the interview, make the most of it. If you've done your homework you will already know his/her reputation in the industry, connections, background and possibly some clients. But it is a good idea to check these out again. Ask questions. Interview your agent. Your agent works for you and you work with your agent. The ideal relationship will be satisfying and beneficial for both parties. Submit Appropriately |